What passes for Japanese innovation now (Kirin edition)
When I was young all the most innovative products seemed to come from Japan. And so I find myself gently disappointed reading the Kirin Company annual report. To quote the interview with the President and CEO:
We have a competitive edge in our ability to create value.
The Kirin Group leverages its advanced technological capabilities and manufacturing capabilities to produce high-value products, and it has superior capabilities in the creation of value. One example is Kirin Hyoketsu®. With this product, we have created an invigorating drinking sensation by mixing refreshing vodka with juice, selling it in an original diamond-cut can.
If mixing vodka and fruit juice is leveraging your "advanced technological capabilities" I should be able to cope even when plastered...
John